Nike Sprints Into Web3 With New .SWOOSH Platform:

Nike says .SWOOSH will be a resource for Web3 education and a platform to buy and trade digital collectibles, such as virtual sneakers or jerseys. These items can be worn in video games and other immersive experiences, the company says.
Additionally, .SWOOSH will allow users to create their own collections on the platform, from which they can earn royalties.

Nicht sicher wie sinnvoll das speziell sein wird, aber Nikes Experimentierfreudigkeit als Marke ist beachtlich.